Ideas from the studio
Practical thinking on websites, apps, digital products, business systems, AI and growing a stronger digital presence.
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Branding & Identity · Digital Marketing · Web Design & Development
Understanding Digital Marketing Agencies A digital marketing agency is a business that helps other companies promote their products or services through various online channels like social media, search engines, and email. These agencies play a crucial role in building and enha…
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Branding & Identity · Digital Marketing · Web Design & Development
In the bustling digital landscape of today, establishing a robust online presence is indispensable for businesses aiming to thrive. One potent tool in achieving this goal is Google Business Profile (formerly known as Google My Business), a free platform offered by Google that…
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Did you know that a staggering 94% of first impressions leading to visitor mistrust are rooted in website design? Whether you're embarking on the creation of a brand-new website or giving your existing digital space a much-needed refresh, steering clear of common web design pi…
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What is a payment gateway? A payment gateway is like a digital middleman or like a secure bridge between the customer, the merchant, and the bank. Imagine you are buying a new gadget online, you select it, add it to your cart and proceed to check out. At the checkout, you ente…
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In 2023, the Kenya Revenue Authority (KRA) introduced the Electronic Tax Invoice Management System (eTims), revolutionizing how businesses handle deductions, payments, assessments, and VAT declarations. Since its launch, it has become mandatory for all businesses, including th…
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WordPress, the renowned content management system (CMS), stands as a beacon of versatility and innovation in the digital landscape. Powering over 45.8% of websites on the internet- almost half of the entire web, WordPress has revolutionized the way we create, manage, and optim…
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Search Engine Optimization (SEO) stands as the bedrock for online visibility, ensuring that businesses and websites reach their target audiences. It’s an evolving practice centered on enhancing website visibility through organic search engine results. SEO integrates various st…
Read articleDigital Marketing · Email Marketing · Entrepreneurship
In today's fast-paced digital landscape, the power of email marketing is often underestimated. Amid the clamor of social media, SEO, and pay-per-click advertising, the humble email remains a quiet achiever. But what's the secret to running email campaigns that not only stand o…
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